Overview
Prevention and Early Intervention (PEI) services embrace a preventative approach that engages individuals before the development of mental illness, as well as providing services to intervene early to reduce negative mental health symptoms so as to reduce prolonged suffering.
View PEI Fact Sheet1 in 4
Americans lives with a diagnosable mental illness
Fear of judgment, discrimination, and isolation prevents many people with mental illness from asking for help. Deeply engrained beliefs and negative attitudes about mental illness are called stigma.
Prevention and Early Intervention (PEI) programs are a component of the Mental Health Services Act (MHSA) that provide:
- Outreach to families, employers, primary care health providers, and others to recognize the early signs of potentially severe and disabling mental illness. The goal is to catch mental health issues in their earliest stages to prevent long-term suffering.
- Access and linkage to medically necessary care as early in the onset of these conditions as possible.
- Reduce stigma and discrimination associated with seeking mental health services and reduce discrimination against people living with a mental health challenge.
- Promote wellness, foster health, and prevent the suffering that can result from untreated mental illness.
Local Programs
The following programs were developed through the PEI Community Planning Process. Each of these programs has been approved by the Ongoing Planning Council, the local stakeholder group responsible for Mental Health Services Act (MHSA) Planning, and by the MHSA Oversight and Accountability Commission.
Plan Requirements
The PEI Community Planning Process required local stakeholders to recognize the following parameters for this funding stream:
- All ages must be served;
- At least 51% of the funds must serve children and youth ages 0-25 years;
- Disparities in access to services for underserved ethnic communities must be addressed;
- All regions of the county must have access to services;
- Early intervention should generally be low-intensity and short duration;
- Early intervention may be somewhat higher in intensity and longer in duration for individuals experiencing first onset of psychosis associated with serious mental illness.
Prevention
(*) Indicates program focus on serving the African American community
Beat, Rhymes and Life (BRL)*
Beats Rhymes and Life is a leader in the emerging field of Hip Hop Therapy. BRL is committed to eliminating health disparities by partnering with youth and young adults to make mental health services more accessible and useful to diverse populations. BRL also provides training and technical assistance to youth-serving individuals, organizations and systems that want to ensure that all youth has access to quality and culturally relevant therapeutic care.
Ages/Populations Served: Youth and TAY, with focus on the African American community
Earl Skinner, earl@brl-inc.org
450 SantaClara Ave, Oakland
www.brl-inc.org
Mental Health Consultation in Schools (Center for Healthy Schools & Communities)
Outreach, on-site mental health consultation, screening and evaluation at elementary, middle and high schools.
Ages/Populations Served: Various school sites across Alameda County
Kate Graves
(510) 667-7990
1000 San Leandro, Suite 300, San Leandro
www.acschoolhealth.org
Mental Health Peer Coach (City of Fremont)
The City of Fremont Peer Coach program supports older adults in their ability to help other older adults. Peers identify with their lived experiences and partner with others over 60 years old to feel emotionally well. Peers have language, culture, gender, work, family, recreational experiences that they bring to the program. We have a Celebrating Diversity group where peers and allies meet to build community.
Ages/Populations Served: Seniors
Ihande Weber
IWeber@fremont.gov
(510) 574-2041
3300 Capitol Avenue Bldg B., P.O. Box 5006, Fremont, CA 94537-5006
https://www.fremont.gov/government/departments/human-services/aging-and-family-services/counseling-emotional-support
Restorative Justice for Oakland Youth (RJOY)*
RJOY interrupts cycles of violence and incarceration by promoting Restorative Justice practices and policies in schools, communities, and the juvenile justice system.
Ages/Populations Served: Youth, TAY, Adults, with focus on African American community
Teiahsha Bankhead, Director
teiahsha@rjoyoakland.org
173 Filbert St. Oakland, CA 94607 Suites A & B
rjoyoakland.org
Sobrante Park (ROOTS Community Health Center)*
Roots is committed to building protective factors & resiliency and reducing the risk factors for developing a potentially serious mental illness for Sobrante Park residents. Our services are designed and will be implemented to help reduce the stigma of – and create timely access and linkage to – mental health treatment. The modalities implemented in this program are service navigation, neighborhood beautification, time- banking and career exploration.
Ages/Populations Served: African American and Latino families and individuals who live in Sobrante Park (Oakland)s
Sobrante Park Roots Mobile Unit, 580 105th Avenue (105th & Edes), (510) 777-1177
www.rootsclinic.org
TAY Ashland Youth Center Health and Wellness Program @ the REACH center (Alameda County Youth and Family Service Bureau)
Wellness team members provide wellness consultation to programs and partners and participate in our response and disciplinary interventions at REACH to bring a restorative, generative, and youth-focused lens to ensure young people are learning and growing from every challenge and success.
Ages/Populations Served: Youth
(510) 481-4500
16335 E 14th St, San Leandro, CA 94578
https://reachashland.org/our-programs/health-wellness/
Early Intervention
(*) Indicates program focus on serving the African American community
Geriatric Assessment and Response Team (Alameda County Behavioral Health)
GART provides brief voluntary behavioral health care services to older adults ages 60 and above with the aim of resolving immediate behavioral health needs.
Ages/Populations Served: Age 60 or over
Jennifer Yun, Behavioral Health Clinician Supervisor
jennifer.yun@acgov.org
Transition Wellness Program (Youth Uprising)
The TAY Wellness program at Youth Uprising employs innovative approaches to build relationships and offer mental health services packaged as mentoring, arts, recreation and education.
Ages/Populations Served: TAY age youth
info@youthuprising.org | 510-777-9909
8711 MacArthur Blvd., Oakland
www.youthuprising.org | www.everyonecountscampaign.org/programs/transition-age-youth-program
Outreach Programs
(*) Indicates program focus on serving the African American community
African American Family Outreach Project (Mental Health Association of Alameda County)*
Provides mutual support to family/caregivers of people living with mental illness through a monthly support group and educational workshops.
Ages/Populations Served: Focus on African American families
mail@mhaac.org | (510) 835-5010
954 – 60th Street, Suite 10, Oakland
http://mhaac.org/
Black Men Speak*
To inform and enlighten the mental health community and the general public about issues concerning African American males and Men of Color with mental health and substance abuse challenges through a speakers bureau.
Ages/Populations Served: Men and Women of color of all ages
contact@blackmenspeak.org
80 Swan Way, #102, Oakland, CA 94621
www.blackmenspeak.org
Blue Skies: Mental Health & Wellness Team (Alameda County Public Health)
The Blue Skies Mental Wellness Team (BSMWT) delivers personalized behavioral health services through a diverse team of licensed therapists and counseling interns. Bilingual/bicultural support for Spanish-speaking clients is provided by the BSMWT. The program places a specific focus on enhancing parent/infant bonds, supporting emotional adjustments, and nurturing overall mental health. Participants receive weekly in-home therapy sessions (6-12 months), engage in a 10-week bi-annual support group, and receive referrals to community-based organizations.
Ages/Populations Served: Early Childhood, Birth – 24 months old
Tameko Jones, LCSW, tameko.jones@acgov.org
(510) 618- 2083
Alameda County Public Health Department, 1100 San Leandro Blvd., Suite 120
http://www.acphd.org/mwt.aspx
Crisis Support Services of Alameda County
Seeks to reduce the incidence of suicide among high-risk groups through school-based suicide prevention workshops, trauma specific counseling and the use of trauma informed care principles.
Ages/Populations Served: All ages
Mercedes Coleman; mcoleman@crisissupport.org
(510) 420-2473
P.O. Box 3120, Oakland, California 94609
https://www.crisissupport.org/
Downtown TAY, 10×10 Wellness of Alameda County, Health Through Art, Black Women’s Media Project (Health & Human Resource Education Center, HHREC)
HHREC blends health, art, media, and local community voices to create a community-based prevention and early intervention strategy that addresses collective physical, mental, and spiritual wellbeing.
Ages/Populations Served: TAY, Adults, Elders
Talia Benet, Executive Director
tbenet@hhrec.org
Phone: (510) 834 – 5990 | Fax: (510) 835 – 0558
1905 San Pablo Ave, Oakland, CA 94612
http://www.hhrec.org/
Early Childhood Mental Health Consultation (Jewish Family and Community Services of the East Bay)
Provides services to teachers and directors in low-income preschool programs utilizing the MH Consultation Standards of Practice.
Ages/Populations Served: 0-5 years old
Carol Singer, Director of Children & Parenting Services
csinger@jfcs-eastbay.org
(510) 704-7480, ext. 244
470 27th Street, Oakland, CA 9461
jfcs-eastbay.org/
Fremont Healthy Start (East Bay Agency for Children)
The Family Resource Specialists in this multilingual and multicultural program help local families access the support services available to them so their children and families can thrive.
Ages/Populations Served: Children, Youth, and families
Giselle Vieto, Giselle@ebac.org
510-656-4206 ext.7109
http://www.ebac.org/services/family-freemont.asp
Latino Unaccompanied Immigrant Youth Outreach Program (La Familia)
The Unaccompanied Immigrant Youth (UIY) program provides linguistically appropriate and culturally sensitive mental health services and interventions for youth who immigrated to the United States without the accompaniment of a parent. We specialize in trauma-focused and family oriented treatment to Unaccompanied Immigrant Youth families. We have four Clinicians and two Case Managers who serve as a mobile unit providing services at schools and in the community throughout Alameda County.
Ages/Populations Served: Immigrant youth and families/caregivers
Odessa@mhaac.org
(510) 746-1700
7677 Oakport St. Oakland, 94621
http://mhaac.org/ | http://FERC.org/
Older and Out Therapy Groups, Peer Support (Pacific Center)
Provides support services to LGBT older adults in the community. Provides outreach and prevention services to complement existing programs with the older adult population.
Ages/Populations Served: LGBT older adults
info@pacificcenter.org
510-548-8283
Pacific Center, 2712 Telegraph Ave., Berkeley
http://pacificcenter.org/clinical-services/counseling-psychotherapy/older-and-out-therapy-groups
School-Based Health Centers in City of Alameda (Alameda Family Services)
The School-Based Health Centers focus on prevention and early identification of risk factors aims to reduce barriers to learning and to support families and our community.
Ages/Populations Served: Centers located at Alameda, Encinal & the CLCS, serve students from ASTI & Island High.
Kale Jenks; kjenks@alamedafs.org
(510) 629-6300
2325 Clement Avenue, Suite A Alameda, CA 94501
http://www.alamedafs.org/school-based-health-centers.html
Stigma & Discrimination Reduction Campaign
(*) Indicates program focus on serving the African American community
Everyone Counts Campaign (Peers Envisioning & Engaging in Recovery Services, PEERS)
Outreach, education, training, consumer empowerment, and local media projects to reduce stigma associated with mental illness.
Ages/Populations Served: Peers/Consumers; General Public
Jennifer Vanaman, Executive Director
jvanaman@peersnet.org
8393 Capwell Street, Suite 240, Oakland, CA 94621
(510) 832-7337
www.peersnet.org
PEERS African American Mental Wellness and Spirituality Campaign*
Our African American Mental Wellness and Spirituality Campaign, Hope & Faith, is focused on mental health and wellness awareness, conducted in partnership with local faith communities.
Ages/Populations Served: All
Bre Williams
bwilliams@peersnet.org
8393 Capwell Street, Suite 240, Oakland, CA 94621
(510) 832-7337
www.peersnet.org
Tri Cities Community Development Center*
Mental Health Friendly Congregation: Is a comprehensive, systematic, field tested program design that includes a set of specific strategies for the development of an effective partnership between the African American faith-based and spiritual communities.
Ages/Populations Served: All
Pastor Horatio Jones, President/CE
hsj@fbfministries.org, (510) 505-1735
Main Office (510) 790-9092
37620 Filbert Street, Newark, CA 94560
Suicide Prevention
(*) Indicates program focus on serving the African American community
Crisis Support Services of Alameda County
Seeks to reduce the incidence of suicide among high-risk groups through school-based suicide prevention workshops, trauma specific counseling and the use of trauma informed care principles.
Ages/Populations Served: General Public
Mercedes Coleman; mcoleman@crisissupport.org
(510) 420-2473
P.O. Box 3120, Oakland, California 94609
https://www.crisissupport.org/
Outreach, Education & Consultation for Ethnic & Language Populations Programs (Underserved Ethnic and Language Population, UELP)
View our UELP Program Impact Model (pdf)
(*) Indicates program focus on serving the African American community
Afghan Path Towards Wellness – North County (International Rescue Committee)
Our programs are designed to ensure refugees thrive in America. The IRC helps those in need to rebuild their lives and regain control of their future in their new home community.
Priority Population Served: Afghan
Language Served (other than English): Farsi, Dari, Pashto
Melany Puente, Melany.Puente@Rescue.org
440 Grand Avenue, Suite 500, Oakland, CA 94610, (510) 239-9689
https://www.rescue.org/united-states/oakland-ca
Afghan Wellness Center – South County (Afghan Coalition)
Empowering refugee families, women and youth, both locally and in Afghanistan and to build bridges between the United States and Afghanistan.
Priority Population Served: Afghan
Language Served (other than English): Farsi, Dari, Pashto
Tonya Bellati, tonya@afghancoalition.org
(510) 745-1680
39155 Liberty Street D-460, Fremont, CA, 94538
https://www.afghancoalition.org/
African Communities Program (Partnerships for Trauma Recovery)
Goal: To address the psychosocial impacts of trauma among international survivors of human rights abuses
through culturally aware, trauma-informed, and linguistically accessible mental health care, outreach,
professional training, and policy advocacy
Priority Population Served: African immigrants in the Bay area including but not limited to Eritrean, Ethiopian, Rwandan, Kenyan, Congolese, South Sudan, Nigerian, Ivory Coast, Mali, and others as requested.
Language Served (other than English): Tigrinya, Amharic, Arabic, and French. In addition to those stated languages, we will arrange translators/interpreters as needed.
Tizita Tekletsadik, ttekletsadik@traumapartners.org
(510) 473-8826
2526 Martin Luther King Jr Way. Berkeley, CA 94704
https://traumapartners.org
ARISE, Services for the Asian community – South County (now Bay Area Community Health, formerly Tri City Health Center)
Arise: Asian Wellness Project is a Mental Health Prevention and Early Intervention program that aims to promote emotional and mental well-being through education and consultation. We provide FREE workshops, individual preventative counseling, support groups, and community events for youth, adults, and families of the East Asian Community in South Alameda County. We also assist with connecting participants to care.
Priority Population Served: China, Japan, Taiwan, Korea, Mongolia
Language Served (other than English): Mandarin, Cantonese, Korean
Loc Tran, ltran@bach.health
Main Phone: (510) 456-3506 | BH Appt Phone: (510) 456-4389
1999 Mowry Ave, Suite N
http://bach.health
arise@bach.health
Asian Community Wellness Program – North County (Korean Community Center of the East Bay)
KCCEB’s mission is to empower immigrants in the Bay Area through access to education, services, resources, and
advocacy. We help individuals get needed resources at critical moments in their lives and offer opportunities to
empower themselves, their families, and community for health and wellness.
Our Asian Community Wellness Program (ACWP) provides mental health wellness outreach, awareness,
education, consultation, stigma reduction, counseling services, and case management support. In addition, ACWP
provides culturally responsive and trauma-informed services and access to community resources without
insurance requirements.
Age/Population served: All ages (children, youth, adults, older adults, family, and couples); East Asians (Chinese,
Mongolian, Korean, Japanese), and a small percentage of other Asian and Pacific Islanders (API)
Pysay Phinith, LCSW, <a href=”mailto:pysay@kcceb.org”>pysay@kcceb.org</a>
She/Her/Hers
Phone: (510) 210 – 5314 | Fax: (510) 547 – 3258
101 Callan Ave, Suite 400, San Leandro CA, 94577
<a href=”https://kcceb.org/” target=”_blank” rel=”noopener”>https://kcceb.org/</a>
Asian Health Services SMH Prevention Program – North County (Asian Health Services)
Your emotional wellness matters to us. AHS SMH Prevention Program serves East Asian language community residents in Alameda County seeking mental health support. Services include community outreach, workshops, individual and community consultations, preventative counseling, and support groups. Services provided are free. Our services are supported by the Mental Health Services Act (MHSA) Alameda County Behavioral Health.
Priority Population Served: China, Hong Kong, Taiwan, Korea, Japan
Language Served (other than English): Cantonese, Mandarin, Korean, and Japanese
Yee Wan (Ingrid) Chung, LPCC, Ichung@ahschc.org
(510) 735-3900
310 8th Street, Suite 210, Oakland, CA 94607
https://smhprevention.wixsite.com/ahs4u
Center for Empowering Refugees and Immigrants (CERI) Program – Countywide
CERI offers a holistic array of culturally-sensitive bilingual services that support the mental health and well-being of refugee and immigrant clients who have multiple layers of complex needs. We integrate traditional services such as mental health counseling, care management and medication management with culturally/spiritually tailored intervention strategies. We offer an array of support groups/wellness activities for all ages, many in the primary language of our community members.
Priority Population Served: Vietnam, Cambodia, Laos, Myanmar, Thailand, Indonesia
Language Served (other than English): Cambodian, Vietnamese, Burmese, Indonesian
Kate Wadsworth, kate.wadsworth@cerieastbay.org
(510) 444-1671 | cell: 510-504-9514
554 Grand Ave, Oakland, CA 94610
cerieastbay.org/
Cultural Y Bienestar – Countywide (La Clínica De La Raza)
Cultura y Bienestar is a Latinx and Indigenous focused Mental Health Prevention & Early Intervention program that provides Outreach, Education and Consultation to the Latinx Community. This program employs Mental Health Specialists, Community Health Educators/Promotores and Traditional Healers to provide promotion and prevention activities and brief early intervention services. Services are offered countywide in partnership with Tiburcio Vasquez Health Center and La Familia Counseling Services at 4 different locations in Oakland, Hayward, Livermore and Union City.
Priority Population Served: Latinx
Language Served (other than English): Spanish and Maya-Mam
Alberto Perez Rendon, aperez-rendon@laclinica.org
(510) 535-8400
1415 Fruitvale Ave, Oakland, CA 94601
http://www.laclinica.org/programs-culturaybienestar.html
http://culturaybienestar.com/
Filipino Community Health & Wellness (Filipino Advocates for Justice)
Ensures that the Filipino community, particularly youth and young adults, caregivers, and immigrants in central and southern Alameda county have access to psycho-social and case management support to serve their needs as well as ensure additional culturally and linguistically sensitive preventative counseling and mental health referral support services.
Priority Population Served: Filipino
Language Served (other than English): Tagalog
Chris Cara, Program Director
(510) 465-9876 or (510) 487-8552
310 8th St # 309, Oakland, CA 94607
3961 Horner St. Union City, CA 94587
filipinos4justice.org/
Native American Prevention Center (Native American Health Center)
Provides comprehensive services to improve the health and well-being of American Indians, Alaska Natives, and residents of the surrounding communities, with respect for cultural and linguistic differences.
Priority Population Served: Native Americans
Crystal Salas, crystals@nativehealth.org
510 534-5421
3124 International Blvd. Oakland
www.nativehealth.org/
Pacific Islander Wellness Initiative (Richmond Area Multi-Service or RAMS)
RAMS established the Pacific Islander Wellness Initiative, which provides prevention and early intervention services to Pacific Islanders (including Native Hawaiians) in collaboration with longstanding community-based organizations such as Taulama, Samoan Community Development Center, and Regional Pacific Islander Task Force.
Priority Population Served: Samoan, Tongans, and all Pacific Islanders
Mory Chhom, morychhom@ramsinc.org
(628) 219-6690
22712 Foothill Blvd, Hayward, CA 94541
http://www.ramsinc.org
South Asian Community Health Promotion Services – Countywide (Portia Bell Hume Center)
A comprehensive program specifically to serve the South Asian Community. This program offers community programs and services that are uniquely and best suited for our consumers whether that is an individual, family, community, or organization.
Priority Population Served: Bangladesh, India, Sri Lanka, Nepal, Pakistan, Bhutan, Maldives
Language Served (other than English): Urdu, Punjabi, Hindi, Gujarati, Tamil, Marathi, and Dari
Preet K. Sabharwal, southasianprogram@humecenter.org
(510) 745-9151 x 724
39420 Liberty Street, Suite 252, Fremont, CA 94538
Stoneridge Mall Road, Suite 340, Pleasanton, CA 94588
http://www.humecenter.org/south-asian-community-health-promotion-services
Sidra Community Wellness – Diversity in Health Training Institute
This project is designed to provide culturally sensitive prevention and early intervention mental health services and increase access to mental health treatment for Middle Eastern and Arabic communities in Alameda County.
Priority Population Served: Middle Eastern & Arabic Communities in Alameda County. This includes, but is not limited to, individuals identifying as: Iranian, Iraqi, Syrian, and/or Yemeni.
Language Served (other than English): Arabic, Farsi
sidra@dhti.org | (510) 838-1110
310 8th Street, Suite 303, Oakland, CA 94607
http://dhti.org/
Additional Information
For more information about PEI in Alameda County, please:
- Refer to the most recent FY2020-2023 MHSA Three Year Plan – PEI Plan submitted to the state; or
- Contact Kelly Robinson at Kelly.robinson@acgov.org or (510) 567-8100.